• The story behind my business started all the way back in 2012, in the country where I’m originally from - Belarus.
  
  That was the year I bought my very first iPhone and signed up for a brand-new social media app that had just launched: Instagram.

As long as I can remember, I’ve had a passion for photography - from hobbyist to professional. The idea of sharing photos on this tiny, beautifully curated grid felt like magic.

I loved everything about it: the filters (even the ones that feel super outdated now!), the simplicity, the creativity, the community.

Nine square photos. A perfect 3x3 grid. Like a tiny gallery on your fridge.

That spark of an idea came to me just before I moved to the U.S. after winning the Diversity Visa Lottery. Once I settled here, I brought that vision to life - designing and launching the first version of the product you see now.

Fast forward 13 years (can you believe it?!), this little business of mine has seen its fair share of ups and downs. I ran it from my kitchen countertop with a toddler on one hip and a newborn in my arms, packing memories into little magnet squares and shipping them all over the world.

My love for photography, memory-keeping, and Instagram never faded. In 2022, I stepped into the world of Reels and TikTok, and something amazing happened: people connected with my story and my product.

My business went viral. I was blown away by the support and demand, and most of all, by the incredible community that formed around it.

In 2024, thanks to that love and encouragement, I opened my own School to teach others how to do the same: to build something beautiful, meaningful, and full of heart — right from home.

Whether you’re here to shop, learn, or just take a peek — I’m so happy you’re here.